Rita Fitness Branding Session at Metroflex Fort Worth “The Castle”
Rita’s fitness branding session at Metroflex Fort Worth was the perfect mix of grit, beauty, and confidence—exactly what you expect when you shoot inside “The Castle.” This legendary gym has that raw iron atmosphere that serious fitness people love, and it couldn’t have been a better match for Rita’s new fitness apparel line. She wanted something real. Something strong. Something that reflected the hours she’s put in shaping her physique. Metroflex delivered.
We started the session with classic strength shots—dumbbells, benches, the kind of real-steel equipment that gives every frame character. Rita brought the confidence and poise, showing off her new pieces while also showing the discipline behind them. She’s put in the work, and it shows in every angle, every pose, every bit of focus in her eyes.
As the session moved around the gym, we captured training-style moments on the cable machines and around the boxing bags. These shots gave her branding collection that perfect mix of motion and intensity, while still keeping everything stylish and clean. Her new fitness line pops against the gritty Metroflex backdrop, making the images perfect for marketing, social media, and future brand campaigns.
After the gym portion, we stepped outside into a brick-lined alley for a shift in tone. The fall colors, the warm light, and Rita’s natural confidence created a lifestyle-meets-fitness aesthetic that rounded out the entire session. Whether she was in a sporty dress or a fresh mint set, she kept the energy consistent—strong, elegant, and authentic.
Rita’s upcoming fitness line is going to shine, and these images set the tone for what’s ahead. Proud to help bring her vision to life, and always happy to shoot at Metroflex Fort Worth, one of the most iconic gyms in Texas.
